New Blood Entry — See The Difference
Award: Wood Pencil
giffgaff / 2023
Transparency is at the heart of all B-Corps, and giffgaff’s new B-Corp status requires a (publicly available) 360° view of its network. Getting a certificate is like getting an ethical MOT for business.
Simply told in a human, conversational tone of voice, our campaign uses warm and humorous metaphors of transparency.
Highlighting the clear and honest aspects of becoming a B-corp. Our stories show what this achievement means to giffgaff as well as their current and potential members. Seeking a continuous quest for improvement, putting purpose before image and profit.
giffgaff - see the difference
