New Blood Entry — Burgers Without Secrets
Award: Graphite Pencil
Burger King / 2021
Funny how all the restaurants with a 'secret' ingredient are always talking about their 'secret' ingredient. But if you don't know what you're eating, is that a good thing., Our campaign 'Burgers without secrets' aims to target skeptical millennials by highlighting Burger King 100% real ingredients, while poking fun at their competitors. It's time to ditch secret ingredients and switch to Burgers Without Secrets.
