Eat What You Can Say

The Situation: The Burger King menu is now free from all artificially sourced additives. The Insight: This means the menu is now also free from tongue-twisting, hard-to-pronounce words. No more ”kalciumdinatriumetylendiamintetraacetat” (who even came up with that?), just plain ol’ lettuce and tomatoes. Food you can’t say shouldn’t be food at all. The Execution: Eat What You Can Say is a campaign stressing the fact that a 100% real menu should only contain words that you’re able to say. If you can’t say it, it’s probably artificial and does not belong on a menu.