Fresh isn't Fast

Burger King has a reputation for being one of the slowest chains in fast food. But in the fast-paced world of Gen Z and Millennials, they want things done fast. Still, there’s one thing they care about more than speed, and that’s quality. They also want a brand they can trust. We’ll use Burger King’s long wait times to show that we’re good because we’re slow – that making fresh food with 100% real ingredients is something that takes time. After all, fresh isn’t fast.