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New Blood Entry — Penguin Pal

Award: Wood Pencil

Penguin / 2020

We found that most young people want to read books but struggle to find the time. Largely because they don't know how long books take to read. So end up putting it off altogether.

Penguin Pal will allow users to instantly find out how long books will take to finish by doing a simple reading test. Allowing them to fit it around their schedule.

We're also introducing a Penguin Pal machine allowing people to get a Penguin classic on the go that they'd be able to finish by the end of their journey based on their personal reading speed.

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