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New Blood Entry — BBC Field

Award: Wood Pencil

BBC / 2020

BBC Field is a productivity and entertainment app where users can customize unique soundscapes and browse others made by creatives. With Field, one can immerse the entire self into an alternative acoustic reality, created all by oneself. On top of sharing with friends via social media, users could also access soundscapes which serve as an extension of BBC’s shows and artists’ works. Presenting a new mode of entertainment, we also see Field as an opportunity for the BBC to strengthen its brand and engagement. Adopting AI, Field aims to offer the greatest personalization for users in soundscape construction and suggestions.

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