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New Blood Entry — [an] Account For Your Wellbeing

Award: Graphite Pencil

Barclays / 2020

Money and mental heath are intricately and inescapably linked. As a team, we embarked on a creative process that would see banking become less daunting, stress-inducing, and worrisome.

The challenge at hand was designing a new service or tool that made the management of money easier, targeting those consumers whose mental heath may be impacted by their financial wellbeing

Thus, the Barclays Wellbeing Account was born - a new account type that effectively allows Barclays customers to ‘pause’ their financial status in order to provide the time and space to heal, grieve, or otherwise recover from mental instability and illness.

This new account type is supported by two complementary services: the Barclays Wellbeing App and a weekly Drop In Clinic.

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