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New Blood Entry — Do The Nasty

Award: Wood Pencil

McKinsey Design & The Case For Her / 2019

Our group tackled the topic of Period Sex as it focused both on menstruation and also female sexual pleasure, two key topics of The Case For Her. Period Sex is an awkward topic, particularly amongst young adults, and evokes embarrassment and shame in social settings from those who enjoy it. Our goal was to create a fun and quirky campaign that gave this issue a voice whilst also challenging and debunking pre-existing myths and stigmas associated with it. The final result complied of a fun and quirky brand identity that was applied across web, print and packaging, educating the younger generation on the perks of getting down and dirty when on their periods. Do The Nasty.

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