A lot of millennials are subjected to bullying and so is the Whopper. Instead of letting the mean comments bring us down we decided to tell the haters: “the more you flame us, the better we get”. We use mean (Whopper-related and personal) social media comments to fuel up the patty grill and actually help prepare a more delicious Whopper. Our execution is a mix of digital and physical means. Why? – Because this is the best way to tell our audience in an engaging and impactful way: no matter what the bullies say, their hate makes all of us better.