Your Way Out
D&AD in 2026
The D&AD Annual has served as a free resource for the creative community for over 65 years. Digital since 2020, we now reach even more people globally, sharing insights from the industry's top creatives on how they made the year's most talked about work.
In the Behind the Work section, watch D&AD Black Pencil winners Isle of Any go behind the scenes of Your Way Out, Coinbase's liberating ad recreating video game aesthetics in real life, and see Uncommon Creative Studio and director Olivia de Camps deep-dive into the twisted science lesson they created in The Periodic Fable to expose beauty industry myths for The Ordinary. Also hear from Black Pencil winners Publicis Conseil and AXA on how they used creative thinking in Three Words to deliver life-saving support to thousands of people affected by domestic violence.
In the Voices section, learn the broader context on key ideas in this year's winning work, with expert perspectives from Baratunde Thurston, Polyester's Ione Gamble, indē wild founder Diipa Büller-Khosla and Sir John Hegarty among others. This year, we’ve also included insights straight from the jury rooms, where you can hear from our judges about the trends they saw in Pencil-winning work.
Read a Letter from D&AD President for 2026 Lisa Smith, and dive into the insights.
2026 D&AD Rankings
2026 saw a total
of 573 Pencils awarded
D&AD Trend Report 2026
Returning as part of the Annual for 2026, the Trend Report provides in-depth analysis and commentary from the jury rooms to show what’s rising to the top of the creative industry and why. The report weaves these insights together to paint a picture of wider trends in the industry and culture at large, which show not only which patterns have emerged but also where they could be going.
D&AD Awards 2026
Yellow Pencil winners
D&AD Awards 2026
Graphite Pencil winners
All categories
Start your creative deep dive here:
ImpactArt DirectionExperientialGraphic DesignIllustrationPhotographyDigital MarketingD&AD Awards 2026
