Training, tools and communities
Here’s a list of resources to boost your sustainability journey.
Training to make sustainability simple.
Tools to work out the impact of your projects or whether a brief aligns with your organisation’s values.
Communities, from pub-meets with like-minded folk to pledging fossil free campaigns.
Sustainability training
The Change The Brief Alliance is an organisation for agencies of every size and type - media, creative, design, PR - and their clients. It runs a learning programme offering insights and expert advice at a category level on promoting sustainable choices in line with net-zero.
Ad Green Sustainable Production Training
This training provides an introduction to environmentally sustainable production and is available for free to anyone working in advertising.
Ad Net Zero Essentials Certificate
A qualification to help people working in advertising and marketing understand the climate crisis and the actions that can help to achieve net zero emissions from the development, production and media placement of advertising.
AimHi Earth empowers large organisations to rally their teams behind meaningful sustainability strategies with live and online training.
The Carbon Literacy Project helps organisations reduce emissions by becoming Carbon Literate. Certification is awarded after completing a day's worth of accredited training.
Futerra Academy delivers engaging, informative and actionable learning experiences. All delivered by expert real-world sustainability practitioners.
Tools
The AdGreen Carbon Calculator allows you to work out the carbon footprint of motion, stills and audio projects within advertising campaigns so that you can assess the environmental impact of your production activities.
Everclime is a passionate international team building a for-purpose business with the goal of creating a commercially viable path for companies to drive sustainable change. Everclime is unlocking funding for brands to generate impact at scale through ongoing interactions with their fans /customer engagement. D&AD works with Everclime to plant trees for every Pencil we award.
Good Energy Is A Nonprofit Story Consultancy For The Age Of Climate Change.
Grist is a nonprofit, independent media organisation dedicated to highlighting climate solutions and uncovering environmental injustices.
Heard is a charity working with people and the media to inspire content and communication that changes hearts and minds.
Inside Job is a campaign from Glimpse to help young creatives throw a spanner in the engines of high-carbon clients and spin the turbines of clean alternatives.
From strategy to implementation, Inhabit are your go-to team for carbon tracking, operational net zero, institutional accreditation, ESG reporting, asset performance rating and improvement planning.
D&AD works with Inhabit to measure our carbon emissions and establish our Net Zero strategy.
The Good Life 2030 Imagination Toolkit
The Good Life 2030 Imagination Toolkit is built for anyone in the marketing, advertising and media industries who is concerned about the climate crisis and dreams of working towards future wellbeing for all.
The Moral Compass (currently in beta testing) is a powerful tool that helps organisations stay true to their purpose by democratising decisions.
Communities and inspiration
Ad Net Zero's five-point Action Plan provides our industry with a guide for its transition to net zero.
The Agency For Nature is an experiment in the future of creativity. In the context of climate change and the collapse of nature, what if our creativity was used in service to life on earth?
Clean Creatives is a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels.
The Creatives for Climate network spans 40,000 strong – including entrepreneurs, employees and ethical agencies – working towards a world where the advertising, marketing and PR industries drive climate solutions.
Design Declares is a growing group of designers, design studios, agencies and institutions here to declare a climate and ecological emergency. As part of the global declaration movement, we commit to harnessing the tools of our industry to reimagine, rebuild and heal our world.
The network of UK advertising & marketing comms professionals working together to meaningfully tackle climate change.