Ward's Widget Watch

How can Christopher Ward create a meaningful connection with Gen Z when 21% of them can't read an analog watch? By meeting them where they are! Christopher Ward launches a widget for your phone that displays the current time on one of their classic timepieces, right beneath the digital clock on the lock screen. Translating time for a new generation. To raise awareness, we’re clocking in with OOH ads placed next to timepieces in Gen Z-packed UK cities. While also testing their skills on SoMe. It's time to learn the clock!