Umbrellads

This project was made in response to the brief set by D&AD. Two students from Brussels are passionate about advertising but struggle to get noticed by creative directors who are always on the move. So they created Umbrellads, a new OOH that uses Brussels’ notoriously rainy weather to place ads inside umbrellas and reach creative directors wherever they go, printing an ad for themselves as a creative team for the media’s first campaign. They then built a social media campaign around each delivery to reach the whole industry.