The taste of Dijon

"The taste of Dijon" is a new look at the Grey Poupon brand and the heritage of the city of Dijon. The focus of this brand refresh is the celebration of the city as the home of dijon style mustard and Grey Poupon. In this way we aimed to connect the target audience with the authentic French tradition and taste of the mustard. The new brand identity communicates luxury while having a vintage yet modern feel.