Grey Poupon - Avant Mustard

We were tasked with refreshing Grey Poupon’s brand to make it more appealing to millennials. This was to be accomplished by alluding to the company’s French roots. The refresh needed to be radical and unorthodox—an ode to the Avant-Garde. And Avant-Garde is about as French as French gets. And just like that, Avant-Mustarde was born.