The Grassroots Movement

In the Faroe Islands, football isn't just a sport - it's a way of life deeply rooted in the local communities. However, the absence of real grass pitches leaves locals longing for an authentic playing experience and the joy of getting dirty doing what they love. OMO launches a grassroots movement to fulfil this longing by bringing real grass pitches to the Faroe Islanders. Teaming up with locals, grass experts, and their sponsorship partner, Arsenal. By linking OMO with the joy of getting dirty and the communities' football fever, this movement forges a strong connection between the brand and the sport.