Dirt of the Champions
Dirt of the Champions
In soccer, among the fans and team anthems, there is one constant: the stains. These marks symbolize the victories on the white jersey of Europe's most successful team, Real Madrid. Each stain is a badge of honor that shows the team's pride in every match. That's why Dirt is Good, the detergent brand, now aims not to wash away these stains, but to celebrate them. We have meticulously examined every mark of victory since the club's inception, transforming them into our new uniform for the Clásico, the biggest game in world soccer.
D&AD pencils
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