Sweat It Off

Facing new challenges can be overwhelming sometimes, even more for young adults that just started new routines. At Gymshark, we want them to take care of their mental health by providing them with a tool that will help them be their personal best. We created the Sweat It Off Technology, a pen with dissolving ink that lets people write their struggles on their clothes and sweat them off. To promote it, we created a social media campaign to invite people to sweat the Struggle of the Month and a Tik Tok challenge to share it with the whole community.