Second Serve

Sport sponsorships shape athletes’ careers, providing gear, recognition, and financial support, often with nothing more than a logo. Yet at the 2025 Australian Open, rising star Destanee Aiava stepped onto the court without a sponsor, an unusual scenario at her level. This moment marked a turning point, with Aiava becoming the first player ever to be sponsored by a second-hand brand: Depop. Competing in vintage tennis dresses sourced from Depop’s community, she made the brand a sensation while proving that second-hand fashion has a place in professional sports.