Penguin Metaverse
Penguin Metaverse
Queer books create community. LGBTQ+ books are critical to people growing up queer to their identity with most LGBTQ+ people remembering their first illicit gay read, and are often a gateway to a broader life-long relationship to reading. But with homophobia risen 19% in a year and London alone having lost 58% of its queer spaces in a decade, it’s a tough time to grow up LGBTQ+. With solo activities like reading being included as an adversary to connection rather than its champion, here lies an opportunity for Penguin. Penguin will re-imagine rooms from classic and new queer books in the Metaverse as a space to connect new audiences for the first time, to amazing books and to each other.
D&AD pencils
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