One Stick Away

Extra gum prides itself on its long-lasting flavor and scientifically-proven ability to boost focus—making it the perfect solution to procrastination, a major source of anxiety for teenagers. One Stick Away pairs Extra's 25 minute flavor lifespan with the Pomodoro Technique to help the 86% of procrastinating teens break their tasks up into sticks of gum rather than time or steps. The campaign emphasizes how working in short efforts with frequent breaks promotes productivity, helping the journey to completion ahead feel less daunting and overwhelming. With Extra, you're only one stick away from popping procrastination.