Control to Chew

"Control to Chew" by Extra is a gaming controller designed to combat gamer rage. When frustration hits, special gum buttons pop out, offering immediate stress relief through chewing. This innovative design transforms negative energy into a positive experience, promoting healthier gaming habits. The campaign features influencer unboxings, e-sports activations, and a digital campaign encouraging users to share their "rage-to-good" stories with #Control2Chew.