Offline Dating

Dating apps have become a form of social media - young adults spend 10 hours a week on them. But only 50% have ever arranged a date in real life, despite hundreds of matches. And if first dates weren’t anxiety-inducing enough already, many singles now lack confidence for IRL dating in a post-pandemic world. Introducing Coors Light Offline Dating, in partnership with Hinge. The digital campaign that turns swiping procrastination into in-person flirtation. By gifting matches with half a code each to unlock a free beer at one of our Date Spots, and creating digital beer mats that help keep conversation light - we become ‘The Official Beer Of Chill Dates’. Turning up the heat on chill time, and creating refresh moments to share.