Mayeux Bakery

Making Hellmann's the G.O.A.T. - not just of sandwiches, but baking too. Introducing Mayeux, a luxury pop-up bakery where every brownie hides a secret ingredient. Unlike any other condiment, mayonnaise brings unmatched richness to baking. With a countdown in piccadilly circus, a trending hashtag and free brownies fuelling curiosity. Hellmann's is levelling up - from humble condiment to baking game-changer. #MayeuxSecret