Krochet in Komfort

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Krochet in Komfort

Gen Z adults lack third spaces in the US, so Kraft invited them into a third space where they can bond with others through one of their most recent popular hobbies: crochet, known for its cozy creations. What better way to remind them of the comfort enjoying a bowl of Kraft brings?


Awards

  • D&AD WOOD pencil

purple graphic stars

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