Heineken Moments

INSIGHT Drinking beer and its associated moments can act as a common ground across conflicting cultures and groups, connecting people from different backgrounds. CONCEPT Highlight this commonality through recyclable Heineken bottle’s that once distributed, have the ability to showcase their previous drinkers and moments with it - creating a chain by touching the lips of many. With this, drinkers must put differences aside and embrace diversity, metaphorically sharing a drink with those come before.