Gymshark Sweat Pass

Leaving home can be challenging. During this time, many young people find in gaming a way to have fun and create new bonds. So why not connect the already strong gaming community with the Gymshark community? By teaming up with Fortnite, we created a unique battle pass. But with a few twists: the challenges are real workouts to be completed on The Gymshark Training App. And to unlock the special Gymshark rewards, a minimum of players must contribute. We partnered with Twitch streamers to kickstart the campaign and also held events at local gyms to connect players.