Don't Look Back

It’s 2023, and period stains are still seen as dirty and obscene in Indian society. Every month, young women grapple with anxious thoughts and fear of having visible period leaks on their laundry – leading them to constantly ask "Can you check my back please?” With our ‘Don’t Look Back’ initiative, we inspire a new generation of Indian women to detach themselves from the regressive stigma of period stains and the anxious need to check their backs. We dare them to seize opportunities that lie ahead because Surf Excel has got their backs.