Don't Let Dirt Stop You From Doing What You Love

The fun mud-filled Persil adverts of the past are no longer a reflection of reality. Adult life is hard - we’re hunched at our desks or scrolling through our phones. That joyful excitement of running around a muddy field seems like a distant dream. But this campaign daringly makes it a reality again. ‘Don’t Let Dirt Stop You’ spotlights the young multi-hyphenate risk-takers out there. Though perhaps not the dreamiest of designs, the words on this array of mockups and scripts spur this audience into action to pursue new hobbies and seek out new adventures.