Zum Hirschen Hotel
Zum Hirschen Hotel
If there is a crunch behind the deer, it means that the deer is stalking here. Or rather, that the historic hotel "Zum Hirschen" (The deer) from 1830 will be completely revitalized. A new generation is taking over and in the process the deer should be properly dusted. The focus is on a contemporary interpretation of the entire performance. The deer gives way to a corporate font that takes the antlers as a theme, but reproduces them in a new way. Away from a masculine animal, towards to a strong font that ensures high visibility throughout the hotel.
D&AD pencils
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