Wish

To promote Riyadh Season, a six month festival in Saudi Arabia with 8500+ events, we launched “The Wish”, a cinematic journey where one man’s wish for “a little more action” is granted beyond his wildest beliefs by a magical genie played by none other than…Mike Tyson. What unfolds is a journey of epic escalation, where Genie Tyson tantalizes our young hero, bringing him through a series of wilder-than-the-next scenes, each acting as hyperbolic representations of real attractions at the festival.With 132M organic social views and 1.1+ million owned engagements, the film was a viral success.