Winamax - The Lift

The Lift reinvented the codes of the gambling sector by showing how the gambler in the film used his winnings to treat his mother. After winning an online sports bet, the son sends his mother on a unique elevator ride. It causes quite a bit of damage along the way and becomes an emotional ride for the mother, until she reaches her final stop – a plane – and can finally relax. Scored to the sound of If I Can Dream by Elvis Presley, the epic adventure is told with a touch of humour.