Where Are You Going?

Where Are You Going?

JD’s “Where Are You Going?” blends raw youth‑generated footage into a powerful global portrait of Gen Z life. The editor shapes hundreds of vertical, mobile‑shot clips into a cohesive narrative that feels spontaneous yet intentional. Through rhythmic pacing and thoughtful sequencing, Mills balances diverse voices, from candid daily moments to familiar faces, ensuring emotional flow and clarity. His edit preserves authenticity while amplifying ambition, connection and forward momentum, turning scattered real‑life snippets into an engaging, culturally resonant campaign film.


Awards


Yellow and Black D&AD Pencils

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Details

Credits

  • Film Editor
    • Anders Mills
  • Production Company
    • Iconoclast London
  • Client
    • JD Sports
  • Brand
    • JD Sports
  • Entrant Company
    • Trim Editing London
  • Advertising Agency
    • Uncommon Creative Studio London