What's So Great About Britain?
What's So Great About Britain?
Shot in Rutherford’s bold, highly saturated style, the image brings together childhood pop culture, British icons and high fashion in a surreal fashion.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Compositor
- Alina Hutchings
- Client
- British GQ
- Condé Nast
- Brand
- British GQ
- Entrant Company
- Condé Nast
- INK
- Design Agency
- Production Company
- INK

