About:

Hearst Italia commissioned a new architecture magazine for a specialist audience of architects. The challenge was to create an intellectually rigorous title where drawings, diagrams and data visualisation were central to storytelling. From scratch, we defined the brand, format and design system: bold opening typography, ex-dented paragraphs, and generous use of sketches and technical imagery. The magazine was designed to feel like an authoritative architectural dossier — a curated set of documents — wrapped in a distinctive Pantone spot-colour cover to signal seriousness and collectability.