Open for entries
Sign in

Basket

Your basket is empty

Whatever It Takes

Video placeholder image

Whatever It Takes

When Covid-19 hit, the funding Macmillan received was dealt a blow. 98% of its income comes from public donations. In addition, it soon became apparent cancer was becoming the ‘forgotten C’ and Macmillan’s services were more vital than ever. The big idea is rooted in the human truth that Macmillan does whatever it takes.

D&AD pencils

  • D&AD GRAPHITE pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Details

Credits

What did the judges have to say?

D&AD Jury

The directorial choices and performance level brought to life on a script that was not that amazing was mind blowing.

  • Christiane Dressler

  • Managing Director & Executive Producer

  • anorak film

Every time I watch this film I see something new that literally moves me to tears. It's a masterpiece.

  • Angus Macadam

  • Chief Creative Officer

  • THOSE Creatives

More winners

Direction

Other winners

Film