WABA Ramadan

This commercial was created in order to create some brannd awareness around the homeware brand WABA for the upcoming season of Ramadhan. The video focused on showing that WABA is a Arabic Gulf company, rather than just being Kuwait. Therefore, to convey both messages (Ramadhan, Gulf Company) we aimed to showcase the togetherness of the Arab Gulf countries by showcasing those countries through the wardrobe styling. We showcased the Ramadhan spirit as well through the wardrobe as well as the locations. The edit style was used to give a sense of high quality brand, through those match cuts.