RooBadge is a digital ecosystem that transforms the Volkswagen badge into a protective audio shield to deter kangaroos from roads. RooBadge pairs with an in-car app that uses machine learning to compare the vehicle's GPS coordinates with kangaroo distribution records to create an audio deterrent specifically engineered to alert the kangaroo species in that location by mixing artificial sounds with meaningful sounds from nature. When a vehicle enters a hotspot, RooBadge automatically activates, emitting an ultrasound beam via directional speakers to alert and deter kangaroos from the road.