TWELVE - The Magazine for Brands, Media & Communication

The Serviceplan Group publishes TWELVE, an annual coffee-table magazine offering a platform for opinions in the communications industry. The 2023/2024 edition focuses on the mindset needed to succeed in challenging times, with the theme "Expanding horizons through creativity." To stay competitive, individuals and organizations must embrace creativity, reflected in the magazine's design. Therefore, we selected 100 responses from renowned figures in culture, politics, fashion and sport to "Why are you creative?" These answers, often scribbled on scraps of paper, convey that everyone is creative.