Tottenham Hotspur FC

Originally created in 2006, the Spurs Display typeface became a highly identifiable brand asset, used throughout THFC communications and in Names and Numbers across the Club's shirts. It was showing it's age and lacked the flexibility the Club needed in order to communicate in the various channels required in today's game. We looked to build on the iconic nature of the font, modernise it, and make it more adaptable for the demands of a club communicating today.