Tilt

100 million hard-working Americans can't access fair credit. Not for lack of effort; the system was never built for them. Tilt, formerly Empower, was built to change that. We gave them a complete brand transformation, new name, positioning, visual and verbal identity. Creating the foundation Tilt needed to challenge a credit system that has been failing working people for generations. Rewarding endeavour, not history and built on the belief that people are, fundamentally, good for it.