The Volvo Cars Safety Standard

Volvo Cars has saved over a million lives by sharing its patent for the three-point safety belt. Ever since, they’ve been on a mission to save a million more. Now, their promise to protect lives beyond industry standards has a name and brand: The Volvo Cars Safety Standard. It moves past branding norms to do what Volvo Cars exists for: to make people feel and be safer. With a typeface designed to be instantly readable. A colour palette inspired by increased visibility in testing. A new reinvention of the safety belt. And untold stories of the Safety Centre, showing safety like never before.