The Vault

Inspired by the challenges and triumphs we experience in life, the campaign takes us on an emotional journey alongside Simone as she confronts the pressures and expectations of being a professional athlete. The film follows Simone preparing to practice her vault amidst a backdrop of media commentary. Simone tunes out the noise, begins her routine and flips in slow-motion; her voice overtakes the commentary, reflecting on her decision to ‘take a pause’ against scenes from the personal moments in life that matter most before landing, as a young admirer looks on, clearly inspired.