The Unexpected Guest

The Greedy Giant (endearingly) wreaks havoc on yuletide festivities - before Sainsbury’s and The BFG save Christmas for a second year in a row. This year 'The Greedy Giant' was an unexpected guest. Two giants, one moving Christmas story. The campaign merges traditional-looking, hand-crafted animation with clever digital workflows for a childlike yet finessed finish. Movement is staccato, though refined, and the end result feels authentic to Dahl's aesthetic.