The Truth Is Essential: Life Needs Truth

“Life Needs Truth” was a campaign that showed that for every part of our chaotic and upended lives, there is a piece of New York Times journalism that helps bring clarity and guidance to it. We wrote a five-verse visual poem, built with words from Times reporting, which captured the current time and the feeling of living in America. The rhythm of the poem came to life without any VO or narration—the campaign reflected the relationship people have with The Times as they read it in their everyday lives.