The Sun – Dream Team

Dream Team is a fantasy football league run by ‘The Sun’ newspaper. Every football fan thinks they've got the expertise to be a manager, but very few people actually have the skills professional footballers need. This insight led to our campaign idea – 'If you can't play: Manage'. The print executions illustrated this with a series of caught-in-the-moment photographs showing a bunch of useless footballers and their diabolical on-pitch antics.