The Smiths/Nirvana/The Clash/The Strokes/The Ramones

This campaign for OUI FM, the historic French rock radio station, is building a cultural connection between the listeners who were 20 years old in 1977 and those who will turn 20 in 2008. It reminds us that rock does not exist to make business school students dance but to shake the life of those who do it and those who listen to it.