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The Sims
The Sims
The Sims expanded from a popular life-simulation game into a fully-fledged entertainment universe. We harnessed its open-ended, identity-fluid nature—where players can freely explore different roles and paths—to craft a Y2K-inspired brand system.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- The Sims
- Design Agency
- Client
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