The See Differently Collection

The See Differently Collection was launched to challenge damaging public misconceptions that the blind and partially sighted (BPS) are helpless and unable to lead independent lives. The products rebranded everyday objects to reflect how they are used in the simple yet ingenious life hacks BPS people create to maintain their independence, turning the concept of accessible design on its head with the users being the designers. Sold in the Design Museum alongside the heroes of design, the BPS were elevated as innovators. Empowering the community and raising funds for the charity at the same time.