The Pilsen Extra Moustache

According to studies, at least 1.2 million litres of beer are wasted annually because they're absorbed in people's facial hair when they drink it. To put a stop to this waste, Pilsen Extra worked with some of the best barbers in Paraguay to created the Pilsen Extra Moustache: a barber stencil designed to perfectly match the shape of a beer glass, meaning no more beer wasted.